Duties and Responsibilities:
- Conceptualize and create high-quality, engaging multimedia content (photos, videos, reels, and graphics) for various platforms, including Instagram, TikTok, YouTube, Snapchat, and Facebook.
- Collaborate with the marketing and creative teams to develop and execute a content calendar that aligns with brand objectives and campaigns.
- Shoot, edit, and produce captivating videos and photos that highlight the brand’s unique food concepts and experiences.
- Research and stay updated on content trends, ensuring the brand’s digital presence remains innovative and relevant.
- Write compelling captions, headlines, and scripts to enhance storytelling and brand engagement.
- Manage and oversee content production shoots, sourcing locations, props, and talent as needed.
- Ensure consistency in brand voice, visual identity, and storytelling across all content produced.
- Optimize content for SEO and platform-specific algorithms to maximize reach and visibility.
- Analyze content performance metrics and use insights to refine strategies and improve engagement.
Qualifications and Skills:
- Education: Bachelor’s degree in Media, Communications, Marketing, or a related field.
- Experience: Minimum of 2 years in content creation, preferably in the food and beverage, hospitality, or creative industries.
- Technical Skills:
- Proficiency in content creation tools, including Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and Canva.
- Strong photography and videography skills, with an eye for visual storytelling.
- Experience in video editing and post-production.
- Knowledge of SEO principles and social media algorithms.
- Creative Skills:
- Strong storytelling ability with attention to detail.
- Passion for creating visually appealing and audience-driven content.
- Ability to brainstorm and execute creative ideas under tight deadlines.
- Other Skills:
- Excellent organizational and time-management skills.
- Strong communication skills in English (knowledge of Arabic is a plus).
- Understanding of Saudi Arabia’s cultural and social media trends.
